We’ve got some seed funding, but now what?

When will we hit the hockey curve growth?

Despite a good start, why isn’t my startup taking off?

Got a team and funding, but cant get to growth?

We’ve got some traction, but how do I get more?

I can help you, but I have no silver bullets.

I’m a product strategist and I help tech start-ups grow by improving their user engagement, conversion, and retention metrics.

Startups
Project management & Digital transformation

You already know what you are talking about. Let's start here.

As an entrepreneur, more than anything, I hated when people told me things I already knew. "Be customer focused". or "Follow Lean principles" . "Create a tribe of loyal followers".

No s**t Sherlock!

What you are facing is an infinitely complex puzzle. No-one has the 'answer'. There are no silver bullets. No hidden secrets. You guys aren't idiots, you got this far didn't you?

Applying theory into practice is the ONLY secret. Not more knowledge.

My job is to help you execute.

Is your startup stuck in an endless maze?

You’ve tried multiple marketing tactics but none of them seem to work. If they do work, the results are very inconsistent.
You don’t seem to be getting users who are evangelical about your product. No-one seems to be excited at your value proposition.
You’ve burnt through money and now feel worried to spend more. You are trying to figure out what it will take to “make the needle move”.
Your team has ideas but can't prioritise them. Confidence is low to execute and to see things through to results.
You are working on getting funding, need help with pitchdecks, business plans etc not just the product and marketing.
You just need hustle, energy and to get sh** to be done.

Run your startup like they teach you at Techstars or Y Combinator

You adopt a mentality of continuous learning and iterative improvement. You do this by running a series of experiments and being strict with product disciplines and being customer-led. You focus on data. You listen very carefully to what your customers jobs-to-be-done are, not just numbers without context.

I will help you with two things

Optimise your product for your core audiences and position in the market
Help you become more efficient so you don't feel like you never have enough time

Here's the truth: Entrepreneurship is not something you can find on Upwork. 

Once you have series A funding, you can hire a team to work cohesively and have specialists for every area of your business. But right now it's not an option. Even if you did, there wouldn't be enough work for them to keep occupied. 

You need someone who thinks along product, marketing and growth and is willing to try their hand at all of them with you in trenches.

How I can help you

£1,750/ month**

Sometimes the best thing is to take a step back and visit your fundamentals. Do you truly know your customers jobs-to-be-done?.

Audit & Risk - A 10-page document listing the biggest risks and recommended next steps.
User research - An agreed number of video-recorded interviews* of your top users. Feedback is distilled into a report giving you an unbiased understanding of your customers' exact needs.
*approx 100 per month, way more if collected through forms.
**billed pro-rata, stopped once we see a pattern.

£POA

Establish the unique value that your startup is giving users and solidify what actions you want them to take. Take a data driven approach to prove these assumptions are true or not.

Customer journey optimisation - Create Wow-worthy experiences. Make improvements at each specific step of their journey and convert more visitors into customers.
Metric setup on Amplitude or MixPanel - Dashboard, reports and cohorts set up. Create source of truth for company wide understanding.

£POA

Have real data to prove whether you are moving towards your Product Market Fit. Improve retention, improve engagement and conversion through this data led approach.

360 degree messaging - Improve your communications across email, in-app and push notifications. Improve gamification elements and triggers.
Team culture pivot - Setup and run weekly team meetings and foster a culture that increases the velocity of experiments. Its everyones job in a startup to move the needle, but you need to cultivate this environment first.
Improve retention rate, engagement, conversion - The ultimate metrics by which my work is measured.

£2,750 / month

Everything in 'Gathering Pace' package plus the below.
Update your investors with metrics that prove you are executing your promises. That you are moving toward PMF.
I'll help the founding team run a tight pipeline, to ensure you create enough FOMO and target the right investors to close the next round.*

*For more aggressive hands on help, I'll recommend you the right partners who specialise in this. Founders and investors who have raised millions.

Investor-ready dashboard - Investors like updates that matter. Give it to them.
Fundraising support - I can help you organise your CRM and create a process.

There is a slight catch though

Working with startups tends to be all consuming, so I only work with 2-3 startups at any one time. 

Book a FREE clarity call with me to see if we have any chemistry! We’ll discuss your challenges, your current constraints and create a roadmap for you to meet your goals. 

If its not a great fit, at least you’ll pick up a bunch of quick wins and knowledge bombs to help you!

Want to think it over?

I’ve put together my framework for free so you can get a feel for how I think. This email course gives you the right questions to ask and a bunch of super clear steps to take to make the needle move!

It’s FREE. If my email course sucks, just unsubscribe. Right? YOLO.

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© 2020 Dharmin Polra