I can help you, but I have no silver bullets.
I’m a product strategist and I help tech start-ups grow by improving their user engagement, conversion, and retention metrics.
Generated for a B2B services company in the UK market.
A language app saw an increase in paid users from 349 to 1865 (⬆434%).
One developer's day 7 retention increased from 3% to 37% in under a month.
As an entrepreneur, more than anything, I hated when people told me things I already knew. "Be customer focused". or "Follow Lean principles" . "Create a tribe of loyal followers".
No s**t Sherlock!
What you are facing is an infinitely complex puzzle. No-one has the 'answer'. There are no silver bullets. No hidden secrets. You guys aren't idiots, you got this far didn't you?
Applying theory into practice is the ONLY secret. Not more knowledge.
My job is to help you execute.
You adopt a mentality of continuous learning and iterative improvement. You do this by running a series of experiments and being strict with product disciplines and being customer-led. You focus on data. You listen very carefully to what your customers jobs-to-be-done are, not just numbers without context.
Once you have series A funding, you can hire a team to work cohesively and have specialists for every area of your business. But right now it's not an option. Even if you did, there wouldn't be enough work for them to keep occupied.
You need someone who thinks along product, marketing and growth and is willing to try their hand at all of them with you in trenches.
Sometimes the best thing is to take a step back and visit your fundamentals. Do you truly know your customers jobs-to-be-done?.
Establish the unique value that your startup is giving users and solidify what actions you want them to take. Take a data driven approach to prove these assumptions are true or not.
Have real data to prove whether you are moving towards your Product Market Fit. Improve retention, improve engagement and conversion through this data led approach.
Everything in 'Gathering Pace' package plus the below.
Update your investors with metrics that prove you are executing your promises. That you are moving toward PMF.
I'll help the founding team run a tight pipeline, to ensure you create enough FOMO and target the right investors to close the next round.*
*For more aggressive hands on help, I'll recommend you the right partners who specialise in this. Founders and investors who have raised millions.
Working with startups tends to be all consuming, so I only work with 2-3 startups at any one time.
Book a FREE clarity call with me to see if we have any chemistry! We’ll discuss your challenges, your current constraints and create a roadmap for you to meet your goals.
If its not a great fit, at least you’ll pick up a bunch of quick wins and knowledge bombs to help you!
I’ve put together my framework for free so you can get a feel for how I think. This email course gives you the right questions to ask and a bunch of super clear steps to take to make the needle move!
It’s FREE. If my email course sucks, just unsubscribe. Right? YOLO.