My Happy Clients
Startups
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I built this website for companies that are exploring hiring their first product manager.
I help companies grow by improving their user engagement, conversion, and retention metrics.
You can hire me directly or use all the free resources on this site to build a better product function in your company.
Hey, guess what? Product management is happening at your company, even if you don't have someone officially wearing the 'Product Manager' cape. Often falls to founders, developers, and marketers who unofficially take on this role. In the chaotic world of startups, where everyone wears multiple hats, daily product decisions occur without coordination or clarity.
Here's the catch: this lack of structure makes sense in early-stage startups. Yet, as your startup matures, these product-related tasks can impede strategic business growth. Those acting as surrogate product managers must shift focus towards core business functions, like founders concentrating on hiring and fundraising.
In essence, while your team may initially thrive in this 'many hats' environment, it eventually becomes essential to establish clear roles, responsibilities, and communication channels to sustain growth and success. Product management should transition from being an afterthought to a strategic pillar of your business.
Because they’re the heroes you deserved, but not the ones you need right now.
You adopt a mentality of continuous learning and iterative improvement. You do this by running a series of experiments and being strict with product disciplines and being customer-led. You focus on data. You listen very carefully to what your customers jobs-to-be-done are, not just numbers without context.
Once you have series A funding, you can hire a team to work cohesively and have specialists for every area of your business. But right now it's not an option. Even if you did, there wouldn't be enough work for them to keep occupied.
You need someone who thinks along product, marketing and growth and is willing to try their hand at all of them with you in trenches.
Sometimes the best thing is to take a step back and visit your fundamentals. Do you truly know your customers jobs-to-be-done?.
Establish the unique value that your startup is giving users and solidify what actions you want them to take. Take a data driven approach to prove these assumptions are true or not.
Have real data to prove whether you are moving towards your Product Market Fit. Improve retention, improve engagement and conversion through this data led approach.
Everything in 'Gathering Pace' package plus the below.
Update your investors with metrics that prove you are executing your promises. That you are moving toward PMF.
I'll help the founding team run a tight pipeline, to ensure you create enough FOMO and target the right investors to close the next round.*
*For more aggressive hands on help, I'll recommend you the right partners who specialise in this. Founders and investors who have raised millions.
Working with startups tends to be all consuming, so I only work with 2-3 startups at any one time.
Book a FREE clarity call with me to see if we have any chemistry! We’ll discuss your challenges, your current constraints and create a roadmap for you to meet your goals.
If its not a great fit, at least you’ll pick up a bunch of quick wins and knowledge bombs to help you!
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Give feedbackI’ve put together my framework for free so you can get a feel for how I think. This email course gives you the right questions to ask and a bunch of super clear steps to take to make the needle move!
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© 2020 Dharmin Polra
