I need a Product Manager but can’t afford one

When will we hit the hockey curve growth?

I’m hiring my first Product Manager, I need help!

Got a team and funding but can’t get growth?

I need better processes to deliver a great product!

I built this website for companies that are exploring hiring their first product manager.

I help companies grow by improving their user engagement, conversion, and retention metrics.

You can hire me directly or use all the free resources on this site to build a better product function in your company.

My Happy Clients

Scale Ups
Investment Banks

The Untold Story of Unofficial Product Managers

Hey, guess what? Product management is happening at your company, even if you don't have someone officially wearing the 'Product Manager' cape. Often falls to founders, developers, and marketers who unofficially take on this role. In the chaotic world of startups, where everyone wears multiple hats, daily product decisions occur without coordination or clarity.

Here's the catch: this lack of structure makes sense in early-stage startups. Yet, as your startup matures, these product-related tasks can impede strategic business growth. Those acting as surrogate product managers must shift focus towards core business functions, like founders concentrating on hiring and fundraising.

In essence, while your team may initially thrive in this 'many hats' environment, it eventually becomes essential to establish clear roles, responsibilities, and communication channels to sustain growth and success. Product management should transition from being an afterthought to a strategic pillar of your business.

Because they’re the heroes you deserved, but not the ones you need right now.

Is your startup stuck in an endless maze?

You’ve tried multiple marketing tactics but none of them seem to work. If they do work, the results are very inconsistent.
You don’t seem to be getting users who are evangelical about your product. No-one seems to be excited at your value proposition.
You’ve burnt through money and now feel worried to spend more. You are trying to figure out what it will take to “make the needle move”.
Your team has ideas but can't prioritise them. Confidence is low to execute and to see things through to results.
You are working on getting funding, need help with pitchdecks, business plans etc not just the product and marketing.
You just need hustle, energy and to get sh** to be done.

Run your startup like they teach you at Techstars or Y Combinator

You adopt a mentality of continuous learning and iterative improvement. You do this by running a series of experiments and being strict with product disciplines and being customer-led. You focus on data. You listen very carefully to what your customers jobs-to-be-done are, not just numbers without context.

I will help you with two things

Optimise your product for your core audiences and position in the market
Help you become more efficient so you don't feel like you never have enough time

Here's the truth: Entrepreneurship is not something you can find on Upwork. 

Once you have series A funding, you can hire a team to work cohesively and have specialists for every area of your business. But right now it's not an option. Even if you did, there wouldn't be enough work for them to keep occupied. 

You need someone who thinks along product, marketing and growth and is willing to try their hand at all of them with you in trenches.

How I can help you

£1,750/ month**

Sometimes the best thing is to take a step back and visit your fundamentals. Do you truly know your customers jobs-to-be-done?.

Audit & Risk - A 10-page document listing the biggest risks and recommended next steps.
User research - An agreed number of video-recorded interviews* of your top users. Feedback is distilled into a report giving you an unbiased understanding of your customers' exact needs.
*approx 100 per month, way more if collected through forms.
**billed pro-rata, stopped once we see a pattern.


Establish the unique value that your startup is giving users and solidify what actions you want them to take. Take a data driven approach to prove these assumptions are true or not.

Customer journey optimisation - Create Wow-worthy experiences. Make improvements at each specific step of their journey and convert more visitors into customers.
Metric setup on Amplitude or MixPanel - Dashboard, reports and cohorts set up. Create source of truth for company wide understanding.


Have real data to prove whether you are moving towards your Product Market Fit. Improve retention, improve engagement and conversion through this data led approach.

360 degree messaging - Improve your communications across email, in-app and push notifications. Improve gamification elements and triggers.
Team culture pivot - Setup and run weekly team meetings and foster a culture that increases the velocity of experiments. Its everyones job in a startup to move the needle, but you need to cultivate this environment first.
Improve retention rate, engagement, conversion - The ultimate metrics by which my work is measured.

£2,750 / month

Everything in 'Gathering Pace' package plus the below.
Update your investors with metrics that prove you are executing your promises. That you are moving toward PMF.
I'll help the founding team run a tight pipeline, to ensure you create enough FOMO and target the right investors to close the next round.*

*For more aggressive hands on help, I'll recommend you the right partners who specialise in this. Founders and investors who have raised millions.

Investor-ready dashboard - Investors like updates that matter. Give it to them.
Fundraising support - I can help you organise your CRM and create a process.

There is a slight catch though

Working with startups tends to be all consuming, so I only work with 2-3 startups at any one time. 

Book a FREE clarity call with me to see if we have any chemistry! We’ll discuss your challenges, your current constraints and create a roadmap for you to meet your goals. 

If its not a great fit, at least you’ll pick up a bunch of quick wins and knowledge bombs to help you!

Want to think it over?

I’ve put together my framework for free so you can get a feel for how I think. This email course gives you the right questions to ask and a bunch of super clear steps to take to make the needle move!

It’s FREE. If my email course sucks, just unsubscribe. Right? YOLO.

Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

You've scrolled too far.

This isn't a marvel movie.
There is no post-credit scene, stop scrolling!

© 2020 Dharmin Polra